Add a PEO Broker Service Division Under Your Brand

Keep your clients. Add a new revenue stream. We run the PEO side behind the scenes while you stay front and center.

What We Do / What You Do

What ONYX Does for You

• Plan design and quote management for PEO solutions
  
• Medical benefits and workers comp coordination
  
• Payroll and HR support through vetted PEO partners
  
• Compliance, employee relations, and risk guidance
  
• Enrollment, renewals, and claims support

What You Do

• Own the client relationship and branding
  
• Introduce ONYX as your in-house PEO team
  
• Stay involved at the level you prefer
  
• Earn recurring commissions on PEO business

Strengthening Client Retention Through PEO Broker Partnerships

As a PEO broker, your value is tied directly to how many problems you can solve for employers without increasing their workload or costs. Many small and mid-sized companies are now asking brokers for consolidated HR, payroll, benefits administration, onboarding, and risk management support, all areas where a PEO is often the simplest answer. When you partner with ONYX, you can deliver these solutions instantly under your own brand, giving clients a reason to stay with you long-term.

Because ONYX handles the heavy lifting, you can present modern, tech-enabled PEO solutions without needing to be a PEO expert. For a Medical Benefits Broker, this creates a huge competitive advantage: instead of losing groups to national PEOs, you can offer an integrated benefits + PEO strategy that positions your agency as a full-service advisory partner.

Why Brokers Are Losing Business to PEOs

PEOs are aggressively moving into the small and mid-sized employer market. When an employer signs directly with a PEO, the PEO often replaces the existing broker entirely. That means lost clients and lost revenue.

Most brokers don’t have the time, technology, or team to build a PEO division from scratch. That’s where ONYX comes in.

We act as your behind-the-scenes PEO team so you can offer sophisticated PEO solutions under your own brand—without hiring staff or learning every PEO’s systems.

Why PEO for Benefit Brokers Is Becoming a Must-Have Offering

The market is shifting quickly, and PEO for benefit brokers is no longer a niche offering, it's becoming an expectation. Employers want HR automation, better benefits pricing, and simplified compliance in one streamlined package. A PEO broker partnership gives you immediate access to that without hiring new staff or investing in expensive software.

ONYX evaluates multiple PEO options, compares pricing structures, and handles plan-specific details so you can confidently guide your clients toward the best fit. For brokers aiming to compete with large agencies, having a white-label PEO division allows you to deliver enterprise-level support with zero overhead. This positions your agency as forward-thinking and solutions-oriented, helping you win prospects that might otherwise outgrow traditional brokerage services.

An Affordable PEO Partnership That Expands Your Revenue Without Risk

What a PEO Division Could Be Worth to Your Agency

With a partnership, a broker partner could easily add tens of thousands in additional recurring revenue per year, without adding staff.

Common Questions from Employers

If you’re losing groups to PEOs, or you want to offer PEO solutions without building a new department, let’s talk. We’ll see if a white label PEO division makes sense for your agency.

Protect Your Book and Add a New Revenue Stream